Analytics & insights

Signal & insight observatory

Look closely at a signal, investigate its context and identify a useful action.

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A researcher carefully inspecting an outlier on an enlarged scatter chart beside a notebook of questions.

THE FOCUS

What this covers

Investigate a change in your data rather than reading a number in isolation. Connect the signal to its context and explain possible next steps.

A closer look

01
Spot the signal
02
Check its context
03
Communicate the insight