Marketing, campaigns & events

Audience & nurturing

Map an audience journey from first interest to a useful follow-up.

A marketing planner arranging a customer journey of photo cards and colored note strips across a desk.

THE FOCUS

What this covers

Map the journey from first interest to a relevant follow-up. Connect audience needs with useful content and a clear next step at each stage.

A closer look

  1. 01
    Find a relevant audience
  2. 02
    Understand their next step
  3. 03
    Plan the follow-up