Marketing, campaigns & events

Social listening

Review public conversation themes to inform relevant content and audience engagement.

A social researcher wearing headphones reviewing abstract public comment threads on a desktop monitor.

THE FOCUS

What this covers

Review themes in public conversations to understand what the audience is discussing. Use that context to inform content and relevant engagement.

A closer look

  1. 01
    Notice a conversation
  2. 02
    Identify a useful theme
  3. 03
    Plan a response