Marketing, campaigns & events

Social listening

Review public conversation themes to inform relevant content and audience engagement.

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A social researcher wearing headphones reviewing abstract public comment threads on a desktop monitor.

THE FOCUS

What this covers

Review themes in public conversations to understand what the audience is discussing. Use that context to inform content and relevant engagement.

A closer look

01
Notice a conversation
02
Identify a useful theme
03
Plan a response

FROM AN IDEA TO A BRIEF

Connect the message to a measurable goal.

What to bring to the conversation

Who are you trying to reach, and what action matters?
Which channels, content and audience data do you have?
What budget, timeframe and measures should guide the plan?

A possible project path

Define the audience, offer and campaign objective.
Prepare the message, channels and measurement plan.
Review results and decide what to improve next.

We’ll agree the scope, deliverables and timing with you.

Discuss Social listening →