Marketing, campaigns & events

Marketing performance

Bring campaign activity together to investigate what changed and decide the next action.

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Two marketing analysts comparing campaign conversion charts on a tablet and printed performance report.

THE FOCUS

What this covers

Bring campaign activity into a useful reporting view. Investigate changes in response and discuss what the evidence suggests for the next action.

A closer look

01
Collect campaign records
02
Compare the signals
03
Choose the next action