Marketing, campaigns & events

Direct outreach & PR

Coordinate a relevant outreach message with the right audience and follow-up.

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A communications professional preparing a press folder with a microphone and small recorder on the desk.

THE FOCUS

What this covers

Shape a relevant outreach or PR message, identify its audience and plan the follow-up. Keep the communication connected to the campaign’s purpose.

A closer look

01
Choose the audience
02
Prepare the message
03
Plan the follow-up

FROM AN IDEA TO A BRIEF

Connect the message to a measurable goal.

What to bring to the conversation

Who are you trying to reach, and what action matters?
Which channels, content and audience data do you have?
What budget, timeframe and measures should guide the plan?

A possible project path

Define the audience, offer and campaign objective.
Prepare the message, channels and measurement plan.
Review results and decide what to improve next.

We’ll agree the scope, deliverables and timing with you.

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