Marketing, campaigns & events

Direct outreach & PR

Coordinate a relevant outreach message with the right audience and follow-up.

A communications professional preparing a press folder with a microphone and small recorder on the desk.

THE FOCUS

What this covers

Shape a relevant outreach or PR message, identify its audience and plan the follow-up. Keep the communication connected to the campaign’s purpose.

A closer look

  1. 01
    Choose the audience
  2. 02
    Prepare the message
  3. 03
    Plan the follow-up